When someone asks you if a tree falling in an empty forest makes a sound, the question isn’t about the sound itself. It’s about perception.
Of course, the tree makes a noise. The sound itself isn’t the issue. It’s the perception of the sound, and whether perception shapes reality. That is the issue at the center of the thought experiment.
Existence and relevance are two different things, both in the forest and online. Both the tree and a website only exist to people that notice them. Without a guaranteed SEO plan, your site doesn’t exist.
Let’s look at ways to get those SEO results so that your website can thrive in the online forest!
Content is King
In the SEO world, content is the difference between success and failure. A site that has an updated blog and up to date information will rise to the top of the search engine rankings.
Blogs are one of the most powerful tools a business can utilize. Posts that are informative and give a call to action to customers get spread online, becoming a powerful marketing tool.
If your website doesn’t have a blog, hiring content writers will give you guaranteed SEO success. Your website ranks higher with Google and other services, bringing in more viewers. These viewers share your work, which increases your business visibility.
Almost 92% of all views goes to websites ranked on the first page of Google. If you are toiling away on the second page or lower, you are fighting with thousands of other businesses for 8% of online sales. That’s not a good business strategy.
Speed Up Your Website
We live in an age of instant gratification. There are too many options online for customers to wait for a slow loading website. According to research, customers will leave if a site takes longer than three seconds to load.
A slow website also hurts your SEO rankings. Site speed became a determining factor for search rankings in 2010 due to research by Google showing that faster sites are more trusted.
There are some easy ways to speed up your loading times. One is to clean up the home page, removing graphics that serve no purpose. Cleaning up code can also speed things up. Plugins increase loading times as well, so determine what you need and get rid of the rest.
Mobile Optimization
Advances in mobile technology have changed the SEO game. Mobile devices now make up the majority of Google searches. There are a few reasons why this change in how people are searching for information matters.
People searching on cell phones are looking to buy now. These customers want what you are offering and are more likely to buy it on impulse.
Mobile searchers are also impatient when it comes to loading times. If your web page takes too long, they will either lose interest or go to someone else.
Last, it is impossible to have guaranteed SEO success without an optimized mobile page. Google will not show pages to customers that they aren’t able to see, meaning that 52% of searches will ignore your site.
Ignoring mobile devices when developing an SEO strategy is a disastrous oversight. You not only lose current customers but will not be able to attract new ones.
Video
Video might have killed the radio star, but it has given new life to web pages. Video now makes up 55% of Google searches, and that number will grow with the rise of Youtube and Facebook live.
These video searches aren’t all for cute cats, either. Customers look at reviews and want to see what services others are using.
Video has a unique ability to build trust between the consumer and a promoter or business. Utilizing this to your advantage can take your sales to the next level and bring guaranteed SEO results.
73% of customers buy a service or product after watching a video that shows the item in use. People want to know that something works before spending their money on it.
One of the ways to accomplish higher sales is to post videos on your blog explaining your product. If possible, getting real customers to give you video testimonials for you to publish is a great way to build trust. You can even create a Youtube channel for your business!
Backlinks
Backlinks are one of the most talked about things in the SEO world. The problem is that many people don’t know how to utilize them in a way that will give guaranteed SEO results.
A backlink is a link from one website to another. Simple enough, right?
These links help build your SEO ranking in a couple of ways. They give your page domain authority, which is to say that it shows Google that people view your website as a good place to get information.
These backlinks are often targeted, meaning that people that click on them will have a purpose for visiting your page. They tend to stay on your page longer, adding to your authority.
Search engine bots are also able to find and index your page quicker, which is very important for new sites.
There are a few ways to get backlinks. The best ways are having excellent content and commenting on other people’s articles. You don’t want to spam your content on their page. Build a relationship and get your name out there.
There are also good and bad backlinks. Having links from pages with high authority and that are similar to yours is valuable. Building a page and having it do nothing but link to you is worthless, and in some instances, Google will penalize you. It’s best to let the pros handle backlink building for you.
Let Us Help You Get Guaranteed SEO Results
Attracta is the world’s largest platform for webmasters, with over 3.6 million websites registered. With that type of reach, we can do things for your business that others can’t.
Guaranteed SEO results rely on a companies ability to manage all aspects of a website, from content to link building. This list only covers five of the biggest things that search engines look for when ranking your page. There are over 200 different criteria used by Google when ranking your page!
We have a team of driven professionals that will handle the boring stuff for you. We offer comprehensive managed SEO services with no contracts.
We know that our services can help anyone, but you don’t have to take our word for it. Look at our reviews! We put them up on our website because we have confidence that they’ll all be awesome.
If you’re ready to take your site to the next level, sign up here. If you aren’t quite ready and have a few questions, you can always contact us. We love hearing from future customers!