No doubt about it, a great product landing page can definitely land you more customers.
If you’ve launched a marketing campaign without an awesome landing page, you’re likely missing out on major consumer traffic.
It’s no secret that landing pages lead to conversions, but to make the most out yours, it should stand out and demand viewers attention.
Considering that you have less than 8 seconds to make an impression on your visitors (most leave a page after 8 seconds), then your landing page needs to make a big impact fast. And, since 96% of viewers that come to your site aren’t ready to buy, it also has to be convincing if it’s going win over new customers.
Does your website need a boost? It’s time for you to give it a landing page.
But, not just any landing page. You’re going to need to create a landing page that rocks.
Let’s check it out.
How to Create a Product Landing Page that Gets Results
By now you’re probably asking yourself how to create the perfect landing page to spotlight your product’s very best features.
Maybe you’ve even begun swirling ideas around in your head, hoping to come up with an idea that’s a sure winner.
But, before you stress yourself out trying to formulate the magical equation on your own, let us help.
When you set out on a passion-filled path, in all sorts of critical areas in life, a lot can be decided by asking one simple, but a very important question.
You may have heard motivational speakers and life strategists say it before: Find your “why”, and the rest will fall into place.
Knowing this small but mighty piece of information can lead you to the right career path, direct your relationship goals, and can often help make complicated decisions a lot less complicated. You’ll find that this strategy works many times when you find yourself stuck making a choice, big or small.
Instead of telling you exactly what to do with your product landing page, we are going to tell you why it’s so important that you make it great. Then, the details are likely to require less effort on your part.
Besides, no one knows your product, or why it’s a must-have for your audience, quite like you do. So, we’ll leave that “why” up to you.
Why an Awesome Landing Page is Key to Your Success
Chances are, if you are selling a product, then you probably have already thought of why the world needs it, right?
If not, you need to stop reading this right now and answer that question first. It’s vitally important when selling an idea or product to anyone else that you know why it’s worth their money.
But if you’re wondering why a stellar landing page is non-negotiable in today’s retail marketplace, we’ve got your answer. In fact, we have several reasons that a top-notch product landing page should be on your to-do list for everything you sell.
1. More Landing Pages Equal More Leads
Businesses with 31-40 landing pages generate 7 times as many leads than those with only 1-5. And, businesses with over 40 landing pages generate a whopping 12 times more leads than those with 1-5.
Even when marketing one specific product, you can strategize to include a variety of landing pages. For example, one may be targeted for order placement, while another offers a downloadable e-book with product information and another may offer a “kit” or video tutorial regarding product usage.
Creativity is key to widening your variety, especially with a limited subject matter. Practically anything can be used as fodder for landing pages, such as customer testimonials, blog posts, “helpful links” or “recent research”.
2. Embedded Videos Boost Conversion Rates
Creating a video as part of your marketing strategy offers several advantages. The following statistics reported by Forbes support integrating video marketing into landing pages as one way to increase site effectiveness:
- Videos in landing pages can increase conversion rates by 80%
- 90% of customers report that product videos help them make purchasing decisions
- According to YouTube, mobile video consumption grows by 100% every year
- 64% of customers are more likely to buy a product online after watching a video about it
You can choose to create a testimonial video, how-to video, informational or documentary-style video. The important thing is that your video is engaging, professional, and makes use of high-impact graphic designs.
3. Mobile Friendly Landing Pages Drives Traffic
Google’s data suggests that smartphones are the #1 starting place for consumers’ shopping.
A mobile-friendly landing page is vital to your marketing strategy and will result in greater consumer interest, higher rankings, and, ultimately, increased revenue.
Research indicates that mobile landing pages have experienced a 26+% boost in conversion rates year over year since 2012.
4. Dedicated Landing Pages Lead to Higher Conversion Rates
Creating a product landing page, rather than linking customers to your homepage results in a dramatic increase in conversion rates. One reason it is so effective is that it enables you to connect consumers to a targeted product, which is especially helpful when sharing links via email or social media.
5. A Product Landing Page Offers an Effective Call to Action
Having a product landing page gives you an option for a call to action that will result in increased sales. It offers the added bonus of linking consumers directly to the product, rather than having to navigate through an entire site searching for the information they want.
A call to action that goes straight to a product creates a hassle-free user experience that is more likely to result in a purchase.
6. Featured Products Can Be Targeted in Social Media Posts
Using product landing pages allows you to target interested consumers through specific ads or product post on social media. Since you are more likely to get traffic to consumers who are already interested in your specific product, visitors are more likely to become customers.
Need Help Designing the Perfect Landing Page for Your Product?
The right landing page can give you a major consumer advantage. But, it can be tricky to create one that’s just right, especially if you lack experience in this area.
Contact us today for help creating a landing page and website design that will drive traffic and give your business the boost it needs to succeed!