If you have a digital presence, you want to have expertise in SEO marketing. Boosting search engine performance and inbound marketing strategies are vital to gain exposure on the web.
Even though SEO is an essential factor in content marketing, it’s still commonly misunderstood.
In reality, SEO exists in numerous outlets you may not have considered; your content, social media, and even your HTML are some of the basic areas where using SEO is crucial.
SEO is a difficult tactic to understand. Especially when you’re solely performing SEO, questions arise. Here are 9 answers to common SEO questions. Read on to be sure you don’t fail at SEO!
9. What is SEO?
It’s a pretty standard question, but few truly grasp the definition. This is why SEO’s definition is one of the most popular SEO questions.
SEO is an acronym for search engine optimization. Using great SEO skills results in better performance on organic search results. SEO is used for major search engines such as Google, Bing, and Yahoo.
8. What Marketing Techniques Improve SEO?
In addition to asking SEO questions, you could be wondering about certain SEO techniques.
Here are a few of the simplest techniques:
Writing Blogs
When you write blogs, you’re not only providing content for users to read. You’re providing a great tool for search engines to understand your website or your service.
Keywords
You need keywords to have successful SEO content. However, you need to be crafty with keywords.
Search engines are smarter than you think: they can identify using too many or random keywords, known as ‘keyword stuffing’.
When choosing keywords, use terms that correlate with the topic. Use the best judgment when deciding how many keywords to use. If you believe you used too many keywords, you probably did.
Internal and External Links
‘Internal’ links are links that lead to another page on your website. ‘External’ links are links that lead to a page on a different website.
Internal linking helps to improve visitor conversion rates. Your site was viewed once, and the content intrigued your visitor so they click one of the links. Now they viewed another page.
External linking is also effective when increasing conversion rates. When you link a credible source, you’re establishing credibility. Search engines will pinpoint this when placing your website on search engines.
7. What’s the Difference Between Organic and Inorganic Search Results?
It can be hard to differentiate organic from inorganic search results. Organic search results are based on an algorithm, paid (or inorganic) search results are paid by advertisers.
You’ll easily see paid search results on any search engine; they appear on top of the page, to the right of the page, or have a shaded background. They might also have an ‘ad’ symbol or disclaimer.
Does SEO Benefit Inorganic Search Results?
The paid ads appear on your search result when you search specific keywords. Otherwise, SEO skills aren’t used as strongly for inorganic results are as they are for organic results.
Utilizing good SEO questions the need for paid advertising. If you have great SEO skills, you shouldn’t need paid results.
6. Are They Any HTML Hacks to Optimize SEO?
When you use HTML you’re technically speaking in the language of search engines. This helps search engines understand your website and your content.
Using HTML for your titles and descriptions controls how the content is displayed in search results. You can also structure your content using HTML, such as headers and bolding.
5. Is SEO in Social Media?
Social media uses SEO for their own searches and for search engine rankings.
Factors such as amount of followers, sharing, external linking, and your social presence influence your social media brand on search engine results.
Don’t forget: social media channels have their own SEO. When posting and promoting on social media, use SEO strategies. Be sure to use social media tactics such as hashtagging.
Social media SEO questions the relevancy for search engine ranking. The best practice is to utilize both.
4. If Your Website Isn’t Ranked on the First Page, Does That Mean Your SEO Is Poor?
Not at all.
Activity on your website is just as important as search engine ranking. The number of visitors you pull and how long they stay on your website has a huge impact on SEO value.
You don’t necessarily get these results from search engine ranking.
3. Why is a Call-To-Action Important?
A call-to-action (or CTA) is the message you provide at the end of your blog. This entices your readers to ‘share,’ ‘comment,’ or engage in any other activity relating to the blog.
This isn’t the only way to encourage your visitors to promote your content. But a CTA gives your website visitors that extra push to respond.
Having a CTA is one of the ways you can improve your response rates, boosting your website’s SEO value.
2. What are UI and UX?
These acronyms stand for ‘user-interface’ and ‘user-experience.’
In addition to the content, website visitors need to be able to have a positive experience when visiting your website.
How do search engines measure visitor accessibility? They measure how long your guests are on your website, how often they click on your pages, and if there’s any activity such as commenting and sharing.
Your overall website needs to have a great impression on your visitors. Why it’s essential to have valuable UI/UX.
1. What Are Meta Titles and Meta Descriptions?
They are the titles and descriptions directly linked to search engine results.
Using keyword-rich titles and descriptions helps with search results, but also helps to entice your visitors. When they search terms, they will see the terms directly in the titles and descriptions.
Not only will your SERP (search engine results page) improve, but also your conversion rates for website visitors.
Do You Have More SEO Questions?
If you have additional SEO questions, there are several guides to SEO marketing which help boost your SEO performance.
SEO is a difficult topic to understand. The internet and digital marketing are always changing, therefore SEO strategies are always updating.
The key to modern-day SEO marketing is to produce high-quality content that is relative to your website and your targeted audience.
If this helped answer your SEO questions, share this with your employees and colleagues. Spread effective SEO marketing with those you want to see succeed.
If you’re still confused about SEO, become one of our partners. You’ll be leaving SEO marketing in the hands of the experts. We’ll manage your SEO so your website receives the best marketing results.