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Mission is what you want to achieve by starting the business. This must be reexamined and refreshed periodically if an organization is to remain dynamic. Mission statements describe the overall purpose of an organization: what you do, who you do it for, and how and why you do it. It sets boundaries on the organization's current activities. Reviewing the mission gets an organization back to basics. The essential activity of determining whom you serve can be a wake-up call for organizations that Visit site »| Tweet |