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The Emergence of the Hispanic Market in the Southeast. Take advantage of this unique opportunity to reach Hispanics, the Carolinas’ fastest growing ethnic group and the largest minority segment in the USA! Multiple research studies show: Language differences among Hispanics are especially critical for information-gathering and for discerning quality of products and services. Hispanics want to be familiar with the brands they purchase. Culture and language play a key role in establishing trust Visit site »| Tweet |