The global SEO industry is worth somewhere north of $65 billion, with no signs that it will slow down anytime soon. Unfortunately, because of the size and potential for revenue growth, the industry has attracted some “hucksters” who don’t necessarily know their game, over-charge for services, and don’t improve site or on-page rankings for clients.
Many are looking for an option around SEO tools that won’t break the bank. One such possibility: Attracta SEO tools.
What are Attracta SEO tools?
Over 4 million websites use Attracta SEO tools, making it one of the world’s most popular SEO services. The tools will typically involve sitemap submission, backlinking, full SEO audits, and a free video series on website must-haves, conversion optimization, PPC and more.
Attracta SEO tools also include a blog designed to give you Google algorithm updates, mobile SEO news, and hacks/tips for small businesses to show up on local search.
What else do you need to know about SEO?
We could write full books about SEO, but we’ll only scratch the surface a little bit here. With this knowledge and the potential of using Attracta SEO tools, you should be set.
Keyword visibility on mobile vs. desktop
Mobile users and desktop users search differently, especially for companies with brick and mortar offerings. For example, a mobile user probably wants to find a location nearby.
Thankfully, Google Search Analytics can give you keyword comparisons by device so that you can optimize campaigns and posts for mobile search.
Make the process painless with plugins
If you manage your website on WordPress, you can install a plugin like WPTouch pretty easily. These plugins create a Google-approved, mobile-friendly version of your website without you really having to know anything.
This can be a cheap approach before you consider Attracta SEO tools. Because at the very least you now have a mobile-optimized website.
Optimize for local search
Mobile SEO will likely soon trump desktop SEO due to the sheer omnipresence of the mobile device.
To optimize for local searches, include both the city and state in title tags, the URL, the H1 heading, and Meta description.
Use email alerts
Most SEO platforms and offerings have some email alert system within them. If you don’t manage these successfully, it gets a bit overwhelming. You’ll get alerts virtually every time something happens with your site(s), and it can be daunting to crawl through it all in the morning.
Instead, specify the alerts you’d like to receive — i.e. critical issues or changes in rank position — and only receive those alerts. Now you can be assured nothing will fall through the cracks as you try to improve your site and various page rankings.
Brush up older content
Companies and their marketing efforts tend to be “neo-centric,” meaning there’s a great focus on the newest campaign or idea.
This isn’t necessarily wrong and new campaigns often generate lots of traffic, interest, and leads.
But there are likely hundreds of pages on your site, evergreen content and not, that could rank higher with a few small tweaks.
And, this will often take less time than creating brand new content.
If you go back to an old page and attempt to historically optimize it, some ideas you can consider are:
- Adding to the length
- Adjusting H1, H2, and H3 tags and headers with keywords
- Bringing in relevant outside sources then contacting them for a backlink or social share
- Adding new/more images
- Bringing in outside expertise as quotes
- Repackaging the information in various ways for social media
Do worry about speed
Load times are important, especially in an increasingly-impatient modern age. Load time and general site speed are incredibly important. Here are some statistics…
- 40% of people report ditching the cart if it takes more than three seconds to load.
- If an e-commerce site is making $100,000 per day, a one-second page delay could potentially cost you $2.5 million in lost sales every year.
- A one-second delay in page response can result in a 7% reduction in conversions.
In short: your best SEO efforts, both full-site and on-page, are completely meaningless if your site is slow. So do put some effort there.
Stop focusing on hacks
When we talked about the “hucksters” above, a good way to ID them is people who consistently push “hacks” on you.
Yes, there are some SEOs who have gotten hundreds or more sites to Page 1 in their industry and done amazing things with revenue.
But those SEOs are often the exception to the rule, not the actual rule. And that’s a huge distinction.
What you need instead of “hacks” is a way to establish domain authority.
This brings us back full circle to Attracta SEO tools.
We help you grow with SEO
Our goal is to use SEO as a viable growth strategy for you, both in terms of outranking the competition but also understanding what the competition is doing (checking their keywords and more).
SEO is a massively beneficial long-term strategy for your business, and especially for local small businesses. A tweet that the same business shared may cease to be top of mind for a potential customer in four minutes or less.
Page 1 Google SEO for a high-volume search term in your area? You may see revenue from that for years.
As you use these tools and continue to build your business page-by-page, the results will come.
If you’d be interested in partnering with us on your SEO strategy and eventual growth, feel free to reach out and contact us!
We’d love to hear from you.