Every website has an SEO ranking, even if they don’t know what SEO is. Google and other search engines are crawling through sites and judging content. Their keyword relevancy can either destroy the website or make it successful.

In a world of so many words, how on earth do you find the right ones? Which internet keyword is going to make your website take off? Google makes up 76% of your search engine inquiries. Having a good search engine optimization ranking will drive traffic to your site.

Let’s look at the top tips for finding great keywords to help promote your content.

What Is An Internet Keyword?

Keywords are something talked about over and over again in digital marketing. Understanding what they are and how they can help is extremely beneficial. Without them, your website will never be found!

Search engines use an internet keyword to find your website. If you want to be found among the growing 1 billion websites on the internet today, you have to use keywords.

Put simply, the more you use keywords, the higher your ranking is going to be. Adding keywords can take you from page 25 of Google to page 1.

Finding Keywords with Analytics

If the traffic to your website is already pretty good, you can use data and analytics to improve it further. Google also provides an analytics tool, along with other sites and platforms, that helps you see what your users are searching.

If everyone who comes to your site is using a variation of “beach vacations”, then you know where to start building your keywords from. Any variation of the most searched keywords will likely turn up positive results.

You can look at these keywords on a page level or a website level. If you’re optimizing your entire website, start there. Incorporate these most searched words into your website from page to page.

Long-Tail Keywords

These keywords are longer, consisting of 3-5 words. People searching using long-tail keywords are farther along in the research process.

The traffic associated with these keywords may be lower than others, but the people searching are often qualified for sales. Long-tail keywords are also less cost coming out of your pocket. Most companies use short keywords so the competition for longer keywords is low.

Google offers a Keyword Tool that helps you research the best keywords for your product or service. With their their tool, you can search phrases specific to your product or product title. Results will provide a suggested list of keywords for your product. Every time you enter in a new phrase, the tool will provide a new list.

Finding Niche Keywords

Niche keywords fall under the long-tail keyword category. They are longer keywords that are specific to an industry.

Let’s use the keyword “beach vacations” again. A general keyword would be “beach”, “vacations on the beach”, or “beach paradise vacation.” A niche keyword would be specific to the market you’re targeting. You may be offering beach vacations, but who are you offering them to?

Is it families? What about people located in a certain area? A niche internet keyword may look something like this. “Beach vacation in Fort Lauderdale, FL” or “Beach Vacations for Families.”

Keywords that are very specific are easy to measure results and track analytics. They often have less competition, which means less cost to your business.

Researching Niche Keywords

To start, you have to do a bit of research on keywords. You’ll have to figure out who your target market and audience is, and what they are searching for.

You will need to use a keyword research tool to find keywords specific to your product or service. Search different items, as mentioned above, and begin building a keyword list. Get specific about it. The more specific you are, the more niche your keywords are going to be.

Most tools provide data on how high the competition for a keyword is, and what the search potential is. You should get a general idea of how much traffic will be driven to your site from this preliminary data.

Relevant Data in Keyword Tools

Most internet keyword tools do not show you relevant data only. You’ll have to page through the keywords and pull out the ones that are most relevant to your company. You can also build a negative keyword list. This includes words that you don’t want to associate with your account.

If you’re choosing keywords that are not relevant to your business, but just have great search volume, your search engine ranking could decline. Google will be scanning your website to make sure the keywords you’re using are relevant to your business.

Keywords that aren’t relevant are going to be an extra cost to you, with no return on investment. You will drive traffic to your website, but that traffic isn’t going to buy your product. It won’t be relevant to them.

Competitive Keywords

How competitive are your keywords? A question that must be asked if you want to maximize your ROI. You’ll want to eliminate keywords that are overly competitive to reduce your cost. If your company is spending a lot of its budget on keywords and can place a bid on a keyword way higher than it is listed, then competition may not matter.

If your company doesn’t have a lot to work with, you need to be selective about the internet keyword you select.

Using Your Keywords to Drive Traffic

Continually improving your search engine ranking, search engine optimization and finding new and relevant keywords will help to drive traffic to your site.

Do adequate research on keywords. Be specific and targeted with them. Choose low competition words. Look at the data and analytics on a consistent basis. The more relevant a keyword is, the better your site is going to perform.

All of these things are ways you can find keywords and maximize your company’s success. Learn about other SEO tools now by reading this blog.