It’s not enough anymore to put up a business website and wait for the masses to start flooding to it.

Competition is too fierce and you’ll get lost in the crowd. That’s where site analysis and SEO come into play.

When is the last time you had a thorough site analysis done on your site? Do you have an understanding of what terms people search that land them on your site? Are you fully optimizing your site based on that information?

There are dozens of factors that determine where search engines rank your site in search results.

First, let’s take a look at key SEO factors that determine your rankings on Google, Yahoo and Bing. Then we’ll dive in to how a site analysis tool can uncover mistakes you might be making that cause rankings to suffer.

Your URL Matters

A bad or unnecessarily long URL can cause a search engine to toss you to the end of the line.

Say you own a vehicle repair shop. A URL like www.bobscarandtruckrepairshopindenver.com will make it hard for customers to find you. Plus, it offers too many chances for error if a customer is simply trying to type it into their browser.

Consider changing your URL to something more user and Google friendly like www.bobfixedmycar.com.

Be creative with your URL selection. However, don’t try to jam too much information into it. It will scare search engines (and potential customers) away.

Rid Your Site of Unnecessary Clutter

Sure, you might be great with computers and over-the-top graphic design. But your business site is not normally the right place to showcase this.

Keep your site simple and easy to navigate. Think of key search terms that your customers would enter into a search engine that could land them on your site. Then, start strategically incorporating them on your home page, product pages and blog posts.

Remember that the average person’s attention span is only about 8 seconds. Don’t waste those precious few moments on complicated infographics or animations.

They’ll leave.

It’s challenging enough to get a user to your site. You don’t want to lose them before they get the information they came for.

Make Your Business Hours Easy to Find

This is important for customers and search engines.

Many times a customer will hop on your site just to find out if you’re open. Don’t waste their time by making your hours hard to find. Operation hours should be showcased on your home page.

Search engines also pull this information for your business listings. The easier it is for a search engine to find this type of information, the higher you’ll rank.

Mobile-Friendly Is Where It’s At

As of late 2016, user web access from mobile devices has surpassed traditional desktop devices. That’s important to know for a couple reasons.

First, if a user lands on your site and it doesn’t conform to their mobile screen, chances are they are going to leave.

That’s a lost customer.

Second, Google and other search engines take the mobile-friendliness of your site into account when ranking you in search results.

It’s important to have a site that works seamlessly on desktop and all mobile devices. Test, test and then test some more to make sure your site operates the way you want on as many devices as you can get your hands on.

A bad mobile site creates a bad business image and drives you down in search engine results.

A good site analysis tool will help you understand how your site needs to be changed for mobile users.

Give Customers a Reason to Come Back

Search engines like sites that have a lot of regular traffic. What reasons do you give customers to return to your site on a daily or weekly basis?

An active and current blog is a great way to provide customers information that keeps them checking back in.

It’s important to keep it current, though. If you’re last blog post is dated March 24, 2015 it gives the perception that you aren’t serious about your business.

Strategic blogging using specific (and relevant) keywords is also one of the best ways to raise your search engine rankings.

Before writing a blog post, determine what keywords are most important to the subject matter, then use them several times throughout the post. This is including your title and one or two sub-headings.

Don’t have the time to keep your blog up-to-date? Hire an expert to write posts for you.

Site Analysis Tools You Need To Use

This all might sound like a lot of work at first glance. The truth is, perfecting SEO IS a lot of work.

But in the end, more site traffic leads to more opportunities to make sales and grow your business. That’s why we’re all here, right?

To get started, you need a professional SEO audit that will flush out all mistakes your site is making when search engines crawl it.

Once that’s done it’s time to tackle:

• Title and meta description tag creation
• Content reviews
• Overall keyword research
• Keyword analysis and optimization
• Weekly or monthly blog posts
• Link building
• Ranking reports

A thorough site analysis will show you where efforts need to be focused for the best SEO success.

Fortunately we have all of this (and more) covered for you.

Site Analysis Will Reveal How Strong Your Local SEO Is

Does your business have a physical address? If so then local SEO is key to ranking high in search results.

A site analysis can show you what’s good and bad with your local SEO.

Many business owners don’t have the time to put into their local SEO efforts. But if you’re targeting local customers, perfecting local SEO is a must.

Don’t Know Where to Start?

A site analysis will show you what needs to be done to boost your search engine rankings. But if you don’t have the time or knowledge to implement successful SEO strategies, then it’s time to let an expert handle it all for you.

Most of your competition are probably not maximizing their SEO. When you do, you’ll leapfrog them in search results and, most importantly, business.

Don’t leave your web traffic to chance. Sign up now and let’s get started!