What if you have an amazing product, but no one has ever heard of it?

Modern businesses rely on internet searches from users. Things like your website and social media presence makes it very convenient for new customers to discover your business.

However, it’s a very crowded internet. With millions of competing websites, it can be difficult your own sites to stand out from the crowd.

Fortunately, hiring an SEO strategist can help your business shoot to the top of users’ search results.

What Is an SEO Strategist?

Modern search engines like Google are designed to help users find what they want. Search results are arranged in the order of potential usefulness for the user.

These engines sort results based on the presence, amount, and overall use of certain keywords. If your website has the magic combination and amount of keywords, the search engine will place it much higher.

An SEO strategist is someone who has mastered Search Engine Optimization. They can help you to revise your existing websites or even create a site from the ground up with SEO in mind.

Such a strategist can completely change how you do business. Keep reading to discover more of what an SEO strategist can do for you.

Find More Customers and Make Them Stay

There are two different problems your websites may encounter. The first is that they are ranked so low in search engine results that you get very few visitors.

The second possible problem is that you are ranked pretty highly but users do not stay for very long on your site. An SEO specialist can help with both of these problems.

A good specialist can conduct an SEO audit of your websites. This can help you improve your search results while ensuring that your keywords are bringing in the demographic you want. The audit may also fix any technical issues your site has.

Saves You Time

Some business leaders take it upon themselves to learn SEO. And it’s entirely possible to become a specialist all on your own.

However, doing so means many hours of reading and research and trial and error that may last for years. And you would be doing all of this while also trying to run your business.

There is a lot of truth to the saying “time is money,” especially for a business owner. Hiring a specialist to quickly improve your SEO saves you time, and you can spend that time boosting the profits of your own company.

Keep Up With Google

Google and other search engines are constantly tweaking things to help their users get better results. This is a blessing for users but can be a nightmare for you.

One overnight Google change can easily plunge your website way down on the search results. And it’s not always clear what has changed and how it has impacted your business.

An SEO strategist stays on top of changes from Google and knows how to react. Such a specialist can adjust the SEO on all of your sites and help you adjust to any unexpected search engine changes.

Reduced Risk

Sometimes, people look at owning a business like owning a home. Learning how to fix things around the house like leaky pipes or faulty garage doors is usually better than paying someone else to do it. Why is SEO different?

The truth is that you have little to lose at home. If it takes you a day or two longer to fix a pipe than a plumber would, you’ve lost only a little time and saved a lot of money.

Trying to figure out SEO on your own could take years. And the entire time you do it, you are losing potential visitors to your websites.

Doing it on your own means losing a lot of time and money for a very uncertain payoff. You can hire an SEO strategist to reduce that risk and quickly get back to profitability.

Avoid the Blacklist

When people first hear about SEO, they usually wonder if there are any quick tricks. There’s only one problem with some of the tricks: they can get your sites blacklisted!

Things like keyword stuffing (adding too many keywords) and adding invisible text to your pages can get you blacklisted. This makes it nearly impossible for potential customers to find your sites.

This blacklisting is meant to punish people who are intentionally trying to cheat the system. However, you may unintentionally do some of these things while doing your own SEO.

Ignorance of these rules doesn’t mean you won’t get punished. Be sure to hire a specialist to ensure that your sites never end up blacklisted. And know what questions to ask to make sure you’re getting a true professional.

What Are the Cons?

There are many pros to hiring an SEO strategist. Are there any cons? The answer is “yes,” depending on who the specialist or SEO firm is.

Some specialists insist on you signing a contract for one year or longer. A good specialist should be able to improve your results in about three to six months. A long contract means they are just trying to milk you for money.

Other specialists may not go far enough. The person you hire should ask for access to your website and user data you’ve collected. This is because good SEO is very thorough.

Someone who isn’t looking at your site with a microscope will not actually do a great job optimizing it!

Finally, there’s always the risk that an unscrupulous “specialist” can get your site blacklisted. This is why it’s always important to hire someone that you know you can trust.

The Bottom Line

Good SEO is the single most important part of your website design. Without it, you will lose potential customers and potential profit every moment of every day.

You also lose time and money trying to do SEO on your own. That’s why it’s important to have an industry veteran on your site.

Attracta powers the SEO of over four million websites. We will improve your Google rankings and gain you more customers than you’ve ever had before.

To discover how we can transform your business, come check out our professional SEO management services today!