So you’ve come up with a revolutionary product that will change the globe. Now all you have to do is make sure the public takes notice!

On second thought…that last part isn’t exactly as easy as it sounds. The web makes it easy for small businesses to find a market, but you’re competing with millions of voices.

So how can you get the word out? It’s simple, really. Craft an excellent press release to notify the public that your business has arrived.

But if you’re reading this, you’re probably more of a businessperson than a writer. After all, writing a press release isn’t exactly something one can just sit down and do in an hour. It takes fine-tuned writing and crafting.

That’s why it may be important to find the right help! Here are a few reasons why your small business needs Attracta’s press release writing service.

Press Releases Still Matter

Perhaps you clicked on this article to see why a press release writing service is relevant in this day and age. After all, nearly anyone can simply post their new idea to social media and that’s that. Well, not so fast.

The experts all agree that marketing has changed, press releases are still a handy tool, especially for small businesses who may not have a ton of experience marketing themselves or their brand.

That isn’t to say that your managed SEO and digital marketing aren’t important as well. On the contrary. Think of a well-written press release as the perfect companion piece to a thorough SEO service. It’s like the appetizer to a great meal.

Attracta’s press release writing service works in tandem with your SEO strategy to maximize awareness.

Ultimately, the question isn’t ‘do press releases still matter?’ it’s ‘why aren’t you using them?’

Not Every Business Owner Has The Time To Master Marketing

As a small business owner, you understand that every precious second of every day counts. Every moment wasted is a lost opportunity to get the word out about your new product.

Therefore, it becomes important to maximize your time. And that probably doesn’t involve becoming a marketing genius.

Even expert marketers can struggle with digital marketing. After all, it’s a field that changes on a near day-to-day basis.

So what’s the solution to mastering marketing and becoming an SEO superstar? It’s actually not doing it at all.

See, your business deserves your full attention. Attracta’s press release writing service wants to help ease the burden of your already full plate.

So if you’re struggling to find enough time in the day, just breathe. There are plenty of experts who would love to help make your life easier. All you have to do is reach out!

A Press Release Writing Service Ensures Only The Highest Quality Of Writing

Writing a press release is an art form in and of itself. A press release needs to convey a business’s philosophy and product in a matter of sentences.

So what makes a good press release?

First, it needs to be concise and to the point. The last thing you’d want to do is waste your audience’s time. Whoever is receiving the release has about a dozen more to read after yours. Keeping things concise shows that you value your audience’s time.

A well-written press release can’t be too sales-y, either. This may seem counter-intuitive as, well, you’re selling something. But research shows that people are pretty resistant to advertising these days.

Finally, it needs an eye-popping into and an effective conclusion. If you’ve ever read a press release, you know how dry they can be. But a professional press release will capture your market in a few words.

Your Press Release Will Be SEO Tested

It’s fascinating how the minutia of digital marketing works. Every word and link needs to be perfectly crafted so that the content tracks.

And make no mistake, it is important for your content to track. In fact, just one small misstep can pretty much tank an entire campaign. But hiring an outside service ensures that your press release is SEO tested.

Earlier, we mentioned that a press release should serve as part of a business’s SEO strategy. We find that to be true for several reasons.

First, like the content on a blog or the copy on a homepage, a press release features highly-targeted keywords. That means that your press release is going to include the words that your audience is already using.

Furthermore, your press release will contain links. Depending on your wishes, we can tailor these links to take readers to your website, e-mail address, or contact page.

Both keywords and linking are integral to marketing, as they boost credibility.

A Press Release Will Get Your Business In Front Of The Right People

Sometimes all it takes is one interested party to alter the state of a campaign. Whether you’re looking for investors or publicity, a press release writing service will make sure that your release gets into the hands of the right people.

Not sure how to make contacts? Don’t worry about it, let us help you! We’ll work with you to make sure that the right people find out about you and your small business.

A Well-Written Release Can Improve Brand Image

Maybe your brand is already established and you’re looking to improve your image. Press releases are still one of the better ways of improving visibility.

Whether you’re trying to deal with a crisis or just want to let people know about the inner workings of your business, a press release is a great way to maintain transparency.

Want To Get The Right Eyes On Your Business?

It can be near impossible to get the right set of eyes on your small business! But remember, you don’t have to do it alone.

With Attracta’s press release writing service, you’ll get great, professional content for a price you’ll love.

Want to learn more? Get in touch today and see how we can work with you to expose your brand to the world.