There are always going to be clever tricks to get traffic to your site. But if you’re interested in turning clicks into cash, you need quality traffic.

The “quality” that’s referred to here is the ability to make money off of visitors to your site. Quality clicks come from likely buyers in your target demographic.

Bonus points if these clicks are cost-effective.

If you want to get some good clicks on your site, you’ll want to do what the pros do. Here’s our look at how the pros get clicks and make money.

On-Site SEO Content

One of the best ways to get visitors to your site is by creating interesting and high-quality content.

Most visitors coming from search engines aren’t looking for advertisements. They don’t want you to sell them something. They want to read useful content.

On-site SEO comes from a combination of factors. A big one is using the right keywords in the right quantities. Make sure you don’t sacrifice content that reads well for keyword density.

Another thing is having interested customers. The search engines don’t just know when people click on your content: they know if people stay or leave the page they’ve clicked on. If people hit backspace as soon as they hit your content, Google will benefit your competitors instead of you.

Whether this content is via an in-house content team or outsourced, understand that there’s no trick to pass over quality.

Ultimately, quality content creates quality traffic.

For more information on this, check out our guide to On-Site SEO

Targeted Facebook Advertising

People post a lot of information on Facebook. Their likes, dislikes, age, and political views are all there. Some people may even post more information than that.

If you’re somebody with a highly specific target market, this is good news.

Instead of looking for things your target market might search, you can combine your existing social media page with specified promotions.

For instance, if you’re selling your product to Women in New Jersey between the ages of 35 and 54 with an interest in Premier League Football, you can do that with Facebook.

There are disadvantages to this strategy. Because promoted content is shown to be promoted on the timelines of Facebook users, many people are less likely to click it. That being said, this is a great way to get your name out there to people interested in your brand.

Because brand development is one of the most important elements of boosting quality traffic, successful businesses use social media as a collision course between their brands and the brands of their customers.

Facebook shouldn’t be the be-all-end-all of your strategy: it is easy to forget that not everybody is on the site or app and that some people do not give out enough information to be helpful. However, no successful marketing strategy will be complete without Facebook.

PPC: Yay or Nay?

There’s a lot of debate as to whether or not PPC advertising is a good way to build quality traffic. In fact, pay-per-click advertising can be seen as the “cold calling” of digital marketing. Some people swear by it, while other marketing professionals will call you a fool for even thinking about using it.

As with most things, the truth is somewhere in the middle. While PPC can often cause customers to groan, it can also be the most convenient option for people looking for a solution to their problems.

The key is making sure your PPC ads are informative and convenient. To do that, make sure you provide as much information on the advertisement as possible.

Google offers some great PPC tools that allow you to do this. Using Google, for instance, you can monetize quality traffic by providing a space for customers to call you from their search engine.

This click-to-call traffic will let you easily generate leads from visitors using a mobile browser. And with smart phone ownership continuing to skyrocket worldwide, you absolutely need to be monetizing this traffic.

Local SEO

Local SEO is absolutely essential for local businesses looking to generate quality traffic. It’s particularly useful for restaurants who place menus online, or for local businesses looking to earn money just by telling people where their store is.

With the growth of location-based consumer technology, it’s never been easier to generate traffic using local SEO.

The best thing you can do for your company is taking advantage of Google My Business. The service makes sure you show up when customers either search for you or the service you provide.

From there, make sure your information is easily visible and accurate. If customers can easily see your hours, menu, and services offered along with a link to your web page and your phone number, they’ll be extremely likely to turn their search into a purchasing decision on the spot.

Remember that while a lot of traffic comes from the web, foot traffic is its own reward and something every local business needs to survive.

Boost Quality Traffic With Off-Site SEO

Off-site SEO refers to your offline work promoting your page. In tandem with other strategies, this is essential if you’re trying to boost quality traffic.

The bad news is this: off-site SEO strategies are incredibly complicated. You’ll need to learn about link-building, guest posts, and forum marketing to promote your business. You’ll also need to do all of this while still performing your job well enough to get good reviews.

The good news is, we can handle your SEO for you and help you generate quality traffic without breaking the bank.

Every business owner has a passion. Ours is using SEO to help business owners make money. Take a look at our managed SEO solutions if you want to bring yourself to the top of search engine rankings.